The project started when Gandesa agricultural school proposes to change the image of its wines. The briefing was wide open where maximum premise was to show that the wine had been prepared by the students. Our proposal was to compare students with their core values (effort, work, persistence …) , so we decided to choose an animal for each of the wines that represent these attitudes, where the elephant represented the force, bee the perseverance and ant the work. We also wanted to add value to the project by inserting a small poem extolled these values.
